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In 2021, the earnings of a youtuber in Mexico range from 17,000 pesos to more than 500,000 pesos per month, according to their views.
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In 2021, there are more than 750 youtubers in Mexico with more than one million subscribers.
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In 2021 alone, YouTube exceeded 2 million active content creators.
The changes that digital platforms have made to adapt to the users of the new generations are already beginning to be seen in each of the systems, As an example, YouTube that modified the language moderation policies, so as not to demonetize old videos.
When we talk about video content, it is normal to talk about YouTube as one of the pioneering social networks in this type of format, since since its launch it has not stopped gaining users and is currently the preferred open video platform, thanks to the wide and diverse content that it offers, for the most part, freely accessible.
According to the report of Brand Financethe platform exceeds one billion hours of video views per day, it is the average value on YouTube, 70 percent of the public watches videos from their mobile device and the public it reaches is between 46 percent female and 54 percent male.
Doesn’t want to demonetize old videos
As a leading platform in the video format, the large amount of content that has been uploaded since its launch still remains on the interface of the social network, but today, in the face of some cancellation modifications, it can be frowned upon by users, even by the company itself.
Given this, it was announced unofficially by the media of the industry that the social network will modify the language moderation policies, so as not to demonetize old videos, since one of the basic features of the content platform is the ability for creators to monetize their publications by allowing advertisers to appear while viewing them.
Remember that currently this monetization can be limited if the application considers that the content displayed It is not suitable for all audiences or does not meet the required moderation.
As an example, the contents in which certain words are mentioned that YouTube considers as “adult content” it could be flagged as ineligible for monetization, which directly impacts creators’ revenue.
In this sense, and according to the latest update of the Google service policies, “Content monetization disabling occurs not only in the case of the mention of profanity or explicit words, but also includes the appearance of elements such as audio clips, thumbnails, titles, obscene videos, images, implied acts, among others that are considered unfit for the community in general”.
Consulting YouTube officials, Michael Aciman, a spokesman for the platform, highlighted the specialized media TechCrunch, which “It is pending the claims of content creators who spoke out against the fact that the policy change has affected their profits.”
“These comments are important to us and we are in the process of making some adjustments to this policy to address your concerns. We will respond to the creator community as soon as we have more to share,” he said.
So far, the platform has yet to make any changes to its policy, which is keeping November as its most recent network update date.
And this is how social networks started the year with new changes to their systems, such as Meta, which is also preparing some updates on its social networks Facebook, Instagram and WhatsApp, to offer a good service to its millions of users.
In conclusion, monetization is a fundamental system in all social networks, since currently that is the medium that those known as content creators earn money from their videos.
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