The TV industry has been trying to push 8K for a number of years: television sets with the high resolution have been around for several years. And no, the new EU efficiency requirements are not a serious obstacle either, as manufacturers can easily meet them by making configuration adjustments in the standard image mode. But customers simply don’t seem to be interested. In 2023, the first manufacturers will draw the conclusion: they will no longer bring new 8K TVs onto the market.
I too have always advised against buying an 8K TV in recent years. In my opinion, the surcharge compared to the 4K counterparts is simply not worth it – unless you are a content creator. Otherwise there is simply a lack of 8K content. On top of that, most viewers are already sitting too far away from their 4K TVs to really appreciate the resolution benefits. Other factors such as e.g. B. with LCDs the type of backlight and generally black levels, luminosity or the quality of HDR playback. Then you benefit from it regardless of the seat spacing.
Nevertheless, many manufacturers tried to push through their 8K models – with modest success. The current economic crisis then apparently caused some brands to stop their efforts (for the time being). One of them is TCL: No new 8K TVs were presented at CES 2023. And in Europe or North America TCL will definitely not launch any new 8K TVs in 2023, as the company has officially confirmed.
LG is the second manufacturer to at least scale back its 8K initiative. LG will also not market new 8K LCD TVs in either Europe or North America in 2023. Spokespersons for the South Korean company announced at CES 2023 confirmed, they want to focus on “selected markets” with their 8K TVs. There is a new QNED99 with 8K resolution and mini-LED backlight, but it will apparently only be available in some Asian countries.
But: LG will continue to sell an 8K OLED model, the Z3, in North America and Europe. However, this prestige model also targets a small target group. Overall, it is clear that the interest of the industry in 8K seems to be ebbing away. Samsung, for example, is now also concentrating more on marketing its new QD-OLEDs, which they want to promote as the “Next Big Thing”. Otherwise, the increased luminosity of many OLED TVs was on everyone’s lips at this year’s CES.
8K? The bed in the niche is made, but it will probably take much longer than many TV manufacturers had hoped for the increased resolution to become more widespread.
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