On the afternoon of March 29, and after months of speculation and reports, Marcelo Tinelli signed his contract as artistic manager of America. He did it in the presence of Daniel Villa, maximum authority of the channel, and the representatives of the Palermo signal. After a while, he made the presentation in society in THE Mthe program of brito angelone of the flagships of the signal, where they talked informally about the future.
From that moment on, officially -although enigmatic messages were already being speculated on social networks-, the sketch of the new Dancing for a Dream. It will be Marcelo’s return to conduct one of his most emblematic programs that he knew how to have de Brito as one of the most outstanding juries. And while the castings and applications of all colors continue, -media, unknown, influencers, etc.- and work is being done on pre-production, the channel’s numbers in recent weeks mark sustained growth, which led it to achieve a historic second place during the afternoon of Thursday, April 13.
With the debut of Pamela David in front of his classic American breakfast Last Monday, America finished defining its programming until the landing of Tinelli, projected for July of this year. This resulted in an advance of half an hour of intruders from 13 to 15.30 and that in the afternoon is issued from 3:30 p.m. to 6:00 p.m., adding a few minutes to its delivery. The rest of the grid remained as in previous weeks with America news from 18 to 20, THE M from 20 to 22 and the late nite show Al Dente Nightone of the novelties of this year, increasingly established from 22 to 23. In fact, it was there that Tinelli officially debuted on the screen in Palermo, bursting in with his trademark greeting, this time more timely than ever.
Beyond the proper names and schedules, each program inscribes its stamp on what has always characterized America: its attachment to live television. This applies to almost all of the programming, which ensures permanent contact with reality, not only from the presentation and analysis of the different themes, but also in the coverage with journalists and mobile phones where each news item occurs. A neighborhood protest, a theater premiere, the ups and downs of the economy, a note of color, a case of insecurity. And that plus distinguishes it from the rest of the air channels.
In this scenario, America overtook to second place in the so-called second afternoon, which kantar ibope it registers between 4:00 p.m. and 8:00 p.m. The signal from Palermo reached 3.4 points, surpassing that of Constitución, which stood at 3.3. To do this, two programs joined forces. First In the afternoon, which focused its routine on the complaint for fraud against the former soccer player Alberto beto Márcico, a case that they have been following for months. And then América Noticias, with the usual current affairs and a mobile from Brandsen, where the neighbors demanded justice for the femicide of Melvina Araya.
This achievement of surpassing a historically leading channel is accompanied by solid programming that during the month of April held third place in the general share, in its traditional dispute with El Nueve for a place on the podium. In this sense, the arrival of Pamela and her morning magazine ended up skirting a tandem of classics together with Intrusos, which with the already consolidated leadership of flower of the Vbrings his own style to a firm that is approaching 25 years.
This category also includes THE M, a registered trademark in entertainment journalism that with its risky move last year put its capital at stake. He left his comfort zone in the mornings of El Trece to prove himself in prime time in America. And time seems to prove him right. The program continues to set the agenda in its field and the numbers accompany it, marking historical peaks in recent broadcasts, with a mix of its own themes and a review of what happens in the show. For example, its broadcast on Thursday was the most viewed of the day in America, with an average of 3.9 with an interview with Lucas Benvenutothe young man who denounced Jey Mammon for alleged sexual abuse.
Precisely this case had visibility for the first time in in the afternoon. With the classic magazine format, but which knew how to find its own stamp in a theme oriented towards family intrigues, Karina Mazzocco’s program completes the grid that the consultant measures from 12 to 24 and one of the pillars on which this moment of America, which seeks to grow even more with the arrival of Tinelli on the screen. But for that, we will have to wait at least until July.
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