MIAMI.- More than 1,800 girls from Latin America who are passionate about soccer will benefit this year from the “Champions of Dreams” program, promoted by Grupo Bimbo of Mexico as part of its commitment to the comprehensive development of youth in the region.
After its successful launch in 2023, the initiative has been extended to 13 new football schoolsreaching a total of 30 academies distributed in nine Latin American countries.
“Champions of Dreams” provides sports training with defined purposes, includes a nutrition guide specifically designed for this stage of growth and places special emphasis on the hormonal health of the participants.
Sebastián Reynoso, general manager of Bimbo in Latin America, highlighted the company’s vision, after pointing out that “Grupo Bimbo is dedicated daily to enriching the lives of the people we impact.”
To which he added: “Through ‘Champions of Dreams‘, we promote physical activity and foster the values of gender equality, thus contributing to a more inclusive and equitable future for girls and women.
The initiative uses football as a catalyst for social change, promoting equity and promoting health.
This sport becomes a transformative instrument within the program, encouraging physical activity and cultivating essential values such as respect, justice, trust and affection among the participants.
Colombia and Ecuador
Additionally, the program has established a collaboration with Softys in Ecuador and Colombia to address menstrual care solutions that are essential for the health and well-being of the minor beneficiaries of the initiative.
The program methodology, developed in collaboration with the Colombia Selection Foundation, is taught to local coaches to ensure a significant and direct influence in the communities.
According to spokespersons for the organization, the focus on nutrition and social skills development complements sports education, providing a holistic education to participants.
“Champions of Dreams” is part of Grupo Bimbo’s Good Neighbor initiative and reflects the company’s ongoing commitment to sustainability and the construction of a fairer, sustainable and healthier environment, according to spokespersons for that entity.
Grupo Bimbo is a baking company with a presence in 34 countries in America, Europe, Asia and Africa, which supports different social programs.
