After 18 months of freezes, China has granted marketing licenses to 44 foreign games including Pokémon Unite.
China granted this Wednesday, December 28 for the first time in 18 months licenses to foreign video games, auguring a certain relaxation in a sector a time abused by Beijing.
Video games, which represent an important financial windfall in China, were last year in the crosshairs of the authorities for their addictive side among the youngest. In a context of recovery, the authorities had frozen for nine months any new license, mandatory to market a game on the largest market in the world.
Licensing finally resumed in April, but no foreign video game had previously been able to obtain valuable sesame. This Wednesday, December 28, 44 foreign games have obtained a green light for marketing, said the administration of press and publications. The Japanese Nintendo obtains a license for its game “Pokémon Unite”.
Relaxations on a lucrative sector
The last authorization in China for a foreign game was in June 2021. China generally only gives its approval to foreign games a few times a year, unlike a monthly practice for local games. At the same time, 84 Chinese games have also obtained authorization.
In November, authorities granted industry heavyweight Tencent its first license in a year and a half. The decision had sent a positive signal to the markets, which saw a relaxation of the authorities on a very lucrative sector.
The takeover of Beijing was notably marked by drastic restrictions imposed on players under the age of 18. Their online gaming time is now limited to three hours per week, which weighs heavily on the profitability of companies in the sector.
