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63% of employees prefer a leader who speaks openly about mental health, it makes them feel more comfortable being able to express and manifest their feelings.
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75% of purchase decisions are based on emotions, which is why companies have been forced to build a business closer to the audience.
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Brands are also noticing important changes with this trend.
Throughout these years, companies have changed their formats, adapting even more to their collaborators. That is why an investigation shared how to humanize the managers of a company, is the key to having an authentic company.
In this sense, specialists say that humanizing organizations means building a community in which people are at the center of the business and in which quality relationships are established based on the desire to share a common space in the long term.
But this is a very important decision, since among the trends they point to a radical transformation of companies through human to human models, which focus on connecting consumers with the people that make up a company.
Given this, statistics highlight that starting with collaborators can lead to major changes in the company’s structure. For example, according to the most recent Fast Company study, about 75 percent of purchasing decisions are based on emotions, so companies have been forced to build a business closer to the audience.
In that same order, it is known that “humanized brands have a purpose: they see, think, speak, love and hate, they want to be unique, relevant and unforgettable”.
Humanize managers?
Today, the leaders of organizations are not only figures that are followed because they are bosses, but they must have a more empathetic vision both with their collaborators and with their clients.
That is why research agrees that the leaders of the organization permeate with their personality and influence the culture and direction of the company. “If you know the person, you can better understand the vision and values of the organization, and that can help you make more informed decisions,” they say.
before that, talent management consultant Robert Walters, refers in his report “The person behind the CEO role”, that these managers highlight some of the skills that make them successful, such as “leadership, effective decision-making and change management”.
But among those data that stand out is also “authenticity and humility in a leader.”
The research maintains that a leader who wants to apply this in his company should start promoting soft skills such as listening, since being close to the employees and listening to them in order to have a holistic view of what is happening throughout the organization and break the “broken phone” effect by only knowing one perspective.
Another key point to master is emotional intelligence, where research highlights that “self-knowledge is key in these roles. Emotional intelligence and behaviors are throughout the organization and help shape organizational culture.
“For employees, being able to humanize their leaders allows them to be more honest, transparent and authentic and on the side of the leaders, it has helped to create better teams, to be empathetic, to be able to understand the needs of employees and to be better leaders” , they explain.
For his part, another source, such as Brené Brown, recommends that bosses should engage in conversations that make them feel vulnerable, be clear about their values, and think and act in accordance with those beliefs.
“The stereotype of a CEO is a person who is 100, 24 hours a day, 365 days a year. However, behind the role, there is a person who, like everyone else, can experience physical and mental burnouts”, adds the research.
And this is how, after the Covid-19 pandemic, people are preferring places where they feel unique, understood and well, and all this applies to the work environment and even to the brands they consume on a daily basis.
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