while it’s around TikTok there are worldwide discussions as to whether the App banned should be or not, has in the meantime in the USA another app from the ByteDance family into the Top 10 of the most downloaded apps: Lemon8.
Lemon8 is a mix of Instagram, Pinterest and Amazon and comes from the Chinese company ByteDance. It is based on a product that is extremely popular in China: the Chinese social commerce platform Xiaohongshutranslated it means “the little red book“.
The platform has in China 260 million monthly active users and helps young Chinese with their life hacks, or suggests shopping and restaurant recommendations, reports Techcrunch.
What is to be achieved with Lemon8
ByteDance is now trying to export this Chinese attitude to life, having everything in one app, to the West, as they have already done with TikTok. Xiaohongshu is all about getting practical information. The postings are in Pinterest style and there is also a competition for the best, most glamorous photos like on Instagram. The content should primarily be relevant for the users and only secondarily should it be entertaining. Lemon8 already seems to have found an audience in the USA.
