- Lidl quits big change of the assortment
- Animal proteins should be reduced
- step is “without alternative” – give no second earth
The discounter Lidl has announced that Reduce the proportion of animal proteins in your own range. These are to be replaced by plant-based ones. Their share is to be continuously increased until 2025. Christoph Graf, the chief buyer for the German market, announced the change at the “Green Week” trade fair in Berlin. the Change is “without alternative”, since there is no second planet.
Lidl with change: Less animal proteins
You can see more and more vegetarian and vegan products on the shelves of supermarkets and discounters. The range of foods without meat or other animal products is now immense – from milk alternatives to meat substitutes to hygiene products. Lidl now wants to further reduce the proportion of animal proteins.
Lidl announces that its own range is first analyzed before the retailer sets quantitative goals. The change should go through various measures are supportedfor example through theme weeks. “Of course, we don’t want to dictate the diet to all customers,” says Graf. “We try instead to motivate our customers.”
In this context, Graf refers to the problem of planetary boundaries. the population is growing, According to forecasts, 10 billion people will live on earth by the middle of the century. To cater for everyone should resources are used sparingly. To do this, the proportion of meat must drop significantly, including in the Lidl range.
Lidl: “We want to change something”
According to Graf, the discounter also wants to motivate the competition with the step towards more plant-based and less animal products: “Our goal is not only to make Lidl look positive to the customer, but also to we want to change something. It’s easier when other people jump on this train. Sometimes when we’re alone, it’s complicated.”
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Purchasing sees the entire German trade as having an obligation to do something. Graf to: “Because Europe and the world is looking at us as a country.”
For further reading: “Long overdue step”: Lidl announces major changes and becomes a pioneer
