NY.- Elon Musk has named Linda Yaccarino, former head of publicity for NBCUniversal, as the new CEO of Twitter.
He added that Yaccarino “will mainly focus on business operations, while I focus on product design and new technologies.”
Yaccarino’s departure is another blow to the company after NBC parent Comcast said last month that NBCUniversal CEO Jeff Shell was leaving after admitting to an inappropriate relationship with a woman at the company, after of a complaint that gave rise to an investigation.
Musk has long insisted that he is not the company’s permanent CEO. The Tesla billionaire said in a tweet Thursday that his role will move to Twitter’s chief executive and chief technology officer.
In mid-November, just weeks after buying the social media platform for $44 billion, he told a Delaware court that he doesn’t want to be the CEO of any company.
The commitment came after millions of Twitter users in February told a conference that they hoped to find a San Francisco-based chief executive officer for Twitter “probably by the end of this year.”
Analysts who follow Twitter’s business welcomed the news even without knowing who the replacement will be.
Twitter’s advertising business has taken a hit from Musk’s mercurial rule, though the billionaire told the BBC last month that the company is now “more or less” at breakeven.
