• “Estilo Álbarez” is a painting venture that is promoted on social networks under the name “Pin-Thor”, merging the Marvel hero with a painter from Argentina.
  • Despite the lack of major investment, the brand’s creativity and ingenuity have led to success with positive feedback on social media.
  • A similar example of success with little money was the case of a bricklayer who used a shadow of his image to promote his services.

The venture is called “Estilo Álbarez”, but for those who know it on social networks it is “Pin-Thor”, a very particular “fusion” between a painter of work from Argentina and the Marvel hero.

Estilo Albarez offers all kinds of paint jobs, from latex to synthetics, coatings, waterproofing and decorative effects, as he explains in his Instagram bio.

However, its potential is in the videoswhere with more than attractive editions the brand “Estilo Álbarez” displays all its creativity.

“These guys are wonderful”, “How great! High marketing”, “The best publicity in the world. You deserve to have millions of customers”, “A genius! Terrible power! All the luck to you, Emiliano”, “The most beautiful thing I have seen on Twitter so far this year. I declare myself a fan”, “I think I found the painter I needed, how great of marketing”, “I hope you fill up with clients, you can generate more work and grow much more!”.

Comments to the videos on Twitter and Instagram are all positive, proving that creativity is the path to success.

Good marketing always wins

The Pin-Thor example shows that large investments are not always necessary.

With some imagination (and a lot of ingenuity) you can be creative with little or no money.

An example from a while ago also in Argentina is that of Cristian, a bricklayer who without any knowledge, nor money to invest in design, quality paper or careful full-color printing, used a resource that is out of the ordinary. usual for those who offer this type of service.

It is not a great piece of design, nor a work worthy of an international award, but in four words it expresses everything he has to say about his work: masonry, plumbing, electricity and sewage.

And the most interesting thing about this primitive but extraordinary piece of domestic design: the image, the shadow of “Cristian” on the wall. It is the solution that he found to show in a single color image (black) the service that is offered. Basic, but extraordinary.

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