20 years ago it was impossible to know that shopping online would become something so simple and practical how to do it directly from our cell phone, but with the constant development of technology, today we only need the voice to searchsee the product that convinces us the most, order the device to add it to the shopping cart and with the same voice, activate the payment method and complete the operation. Did you imagine it?
Since it was implemented voice commerce in 2022, there has been a 30% growth, according to Tiendanube’s annual Electronic Commerce Report, a study that also highlights that the categories that have most adopted this trend in their business strategies are fashion and health and beauty, with 50% of all implementations.
Besides, Jalisco and Mexico City stand out as the two states where businesses are implementing the voice commerce to your sales strategies.
Advantages
Among the advantages that the voice commerceis that you do not need your cell phone, the purchase can be made from a smart watch or a virtual assistant. Beyond the advantage and practicality that the possibility of doing voice searches gives, the main innovation lies in the payments that can be activated In this way, the user obtains a safe, comfortable, practical and agile experience.
The development of these innovations and advances that are focused on offering better user experiences is mainly due to the growth that online sales have had in our country. According to the Mexican Association of Online Sales, during these years the e-commerce in Mexico exceeds the world average by more than ten points and the platform specialized in processing online payments, EBANX, points out that, together with Brazil, Mexico represents the 70% of electronic commerce in Latin America.
He e-commerce It has become a powerful ally for entrepreneurs seeking to have a greater impact on their sales. Adapting and implementing these new trends will help create a closer connection with users and differentiate the brand from the competition.
social proof
He social proof or social proof is a trend refers to people who before buying a product they need to know the opinion of other customers who have already acquired it and who provide a review on compliance or not with the indicated specifications, similar to the after-sales service. This occurs mainly when the user will buy a high-value item or there are several brands that sell the same product or something similar.
This trend is very relevant because the size of the business does not matter, strategies can be implemented in micro and small companies so that users can leave a review or opinion of the product or service, in such a way that future customers have the possibility of validating how the experience of other users has been in the purchase process and if they are satisfied with what they have acquired.
In this sense, the Tiendanube study indicates that the categories that stand out in the adoption of this commercial strategy are: fashion with 33%, health and beauty with 18% and erotica with 8 percent. But without a doubt the key to social proof It’s in the quality of the product and mainly in complying with the descriptions that is made of it, in such a way that false expectations of the article are not generated, since that would generate negative opinions that would alienate the user when making a purchase decision.
