Same pack, less content and price increase? That sounds like an advertising lie. Consumers can now report these and more.
This year the Golden Cream Bag will be awarded again. The negative price of the non-profit association foodwatch honors the foods that clearly do not keep their advertising promises.
The nominees for the Golden Cream Puff were suggested by consumers, among others. If they feel misled by the manufacturers, they can submit the relevant products to the foodwatch website (www.schummelmelder.de/#c88856).
So far, products from manufacturers such as funnyfrisch, Meßmer, Niedderegger and Lidl’s own brand Milbona have been nominated for the 2023 Golden Cream Bag.
In addition to a photo, the proposal should also be described in as much detail as possible why the product deserved the negative price. Foodwatch then evaluates the proposals submitted, checks the information and uses this to create an official list of candidates. With the help of these, consumers can then select the product that they feel most betrayed by.
Golden cream puff of the past years
The winners of the golden cream puff in the past years:
- 2021: Wilhelm Brandenburg chicken breast fillet, available from Rewe
Contrary to what is stated on the packaging, the chicken is not carbon neutral. More on that in this article. - 2020: Hochland: Grünländer cheese
With the information “milk from free-range cows” and “green souls”, the manufacturer would give the consumer a false idyll, according to foodwatch.
More on that in this article. - 2019: Organic children’s tomato sauce from Zwergenwiese
Although advertised as a children’s product, the tomato sauce contains 140 percent more sugar than the adult version.
More on that in this article.
