With the end of 2022, the link with the beer brand that sponsored Colo Colo was terminated and, from 2023, the Cacique will wear a new brand on his shirt.
The saying points out that, with the end of a year, cycles are closed and new opportunities in life begin. Well, in Colo Colo they also closed a stage with one of their sponsors who had shone on the shirt since January 2021. With the arrival of 2023, Pilsen del Sur ceased to be a sponsor of the Cacique and will no longer appear on the jersey.
It is that in Black and White they reached an agreement with Coolbet, Estonian bookmaker company that has its offices and a long list of clients in Chile, signing an unprecedented multi-million dollar contract in our country. LThe bear brand put 6 million dollars on the table for two seasons, with a preference to renew for 2025 and 2026. That is to say, the albos could pocket 12 million of the North American currency for the four years that the contractual relationship lasts.
Defined the color of the sponsor
The news generated a wave of comments, some good, some bad, but one of the most repeated doubts was about the logo that Popular would have on their shirt. With the example of the Magallanes team and with a company that has different typefaces, fans of the Eternal Champion made all kinds of conjectures about the color that should predominate in the clothing.
Thus, between the brand and the leadership they already defined the color that would be printed on the Colo Colo shirt. In this way, and as Dale Albo was able to know, the traditional Colo Colo knit will have the Coolbet printed in black, while the black shirt of the cast of Macul will have the main sponsor printed in white, ending any doubts from the fans who will probably run to get a shirt.
In Colo Colo they defend the contract with Coolbet
Notwithstanding all of the above, the signing of the contract has not been without controversy. Bookmakers have had incredible growth in Chilean soccer and, for some, it is not something that should be allowed. For this reason, the Chilean Congress is working on a law that prohibits the presence of these companies in national football.
Faced with this initiative, Alfredo Stöhwing defended the agreement reached with the gambling brand. It was in dialogue with ADN that, a few months ago, he pointed out that “tI am also very surprised by this initiative to try to prohibit the financing of betting houses to the clubs. You almost feel anguish because they corner you on the side of the capacity and on the side of the companies that are willing to provide financing ”.
“With how difficult it is to get ahead, with the financial situation of the clubs, Colo Colo has lost billions of pesos in the last 4 years due to all the difficulties. And this happens, we are not against it, and hopefully the issue of betting houses will be regulated, but it is a legitimate activity and they are interested in the whole world, not only in Chile. Therefore, for us it is very important. I don’t understand this much, ”she closed.
